Articles


Cosmetic Marketing

Archana H Veeramreddy , Yasodakrishna

International Journal of Emerging Trends in Science and Technology, Vol. 2 No. 10 (2015), 1 October 2015 , Page 3236-3238

Pharmaceutical industries today are spending a huge lot of money on marketing. It can be observed that
marketing is more commercial with increasing time period. Many strategies are followed in marketing of the
pharmaceutical products. Innovation of optimising economy of a pharmaceutical product depends upon the
method followed which would result in the effectiveness of marketing. This is the generation of electronic
gadgets and media, so the first screen-“the screen where person first views his messages” is the
Smartphones’ or the tablet’s screen. We can increase the sales of a product by targeting the first screen of
large group. There are applications like “What’s app”, “We chat”, “facebook” etc which are widely used by
the people. By generating the messages which include details of the products to be marketed we can ensure
that the product details reach as many people as possible at lower cost. This method may prove effective in
reducing the cost of marketing which in turn would reduce the final cost of the product.

Wound Healing Activity of Methanolic Extract of Indigofera Trita Linn in Rats

Dr. V. Ramamurthy , M. Sathiyadevi

International Journal of Emerging Trends in Science and Technology, Vol. 2 No. 10 (2015), 1 October 2015 , Page 3239-3243

The study was carried out to evaluate the wound healing activity of whole plant methanolic extract of
Indigofera Trita Linn (MIT) in rats. Group 1 (Positive Control) was provided mupirocin ointment, Group 2
(test dose) with 5% w/w Indigofera Trita ointment & group 3 (test dose II) with 10% w/w Indigoferatrita
Ointment. The total exposure of the study was 16 days. The group were compared for the percentage of wound
healing. It was observed the group treated with mupirocin ointments showed an increaseing the rate &
percentage of wound contraction & period of epithelization compare to the treated group. The methanolic
extract of Indigofera trita (5% & 10%) ointment increased rate of wound contraction. The study evaluated the
wound healing activity of the methanolic extract of Indigofera Trita linn and identified it to possess significant
wound healing activity

Simulation of Vedic Om: Monte Carlo Method in Operations Research

Dr. Rojukurthi Sudhakar Rao

International Journal of Emerging Trends in Science and Technology, Vol. 2 No. 10 (2015), 1 October 2015 , Page 3244-3251

A sound is vibrating in the whole of Creation! It is diverting our mind from study of Matter, its limitations
and advantages like pharmaceutical properties, for example , forcing us to believe that only by-products are
We, consuming the Matter, out of involved Energy with speeding Light, but not knowing that that purposeless
sound is all that made us what we are at the moment from scientific viewpoint setting aside lower states and
shades of opinions. KUM-KUM (Knowledge Universe Machine) raised to the power of two and even more, is
the leading light to break through the zone of silence spread around the purposeless sound to find out its
unactivity, activity and inactivity features & operations claiming it to be a key science again unlike the
currently disqualified Theory of Everything of the just gone 20th Century.

An Improved New Technique to Compensate Reactive and Nonlinear Loads by Hybrid DSTATCOM Topology

V.Suneel , Mr. M.Nagaraju

International Journal of Emerging Trends in Science and Technology, Vol. 2 No. 10 (2015), 1 October 2015 , Page 3252-3264

This project presents a control algorithm based on enhanced phase locked loop (EPLL) for distribution static
compensator (DSTATCOM) to compensate reactive power, to provide load balancing, to eliminate harmonics, to
correct power factor, and to regulate point of common coupling (PCC) voltages. Under linear and nonlinear
loads An LCL filter has been used at the front end of a voltage source inverter (VSI), which provides better
switching harmonics elimination while using much smaller value of an inductor as compared with the traditional
L filter. A capacitor is used in series with an LCL filter to reduce the dc-link voltage of the DSTATCOM. This
consequently reduces the power rating of the VSI. With reduced dc-link voltage, the voltage across the shunt
capacitor of the LCL filter will be also less. It will reduce the power losses in the damping resistor as compared
with the traditional LCL filter with passive damping. Therefore, the proposed DSTATCOM topology will have
reduced weight, cost, rating, and size with improved efficiency and current compensation capability compared
with the traditional topology. A systematic procedure to design the components of the passive filter has been
presented. The effectiveness of the proposed DSTATCOM topology over traditional topologies is validated
through both simulation and experimental studies.

An Influential Algorithm for Outlier Detection

Sachin Yele , Nidhi Sharma

International Journal of Emerging Trends in Science and Technology, Vol. 2 No. 10 (2015), 1 October 2015 , Page 3265-3270

The Subject of Data Mining, which is very vast in the direction of data analyzing , data preprocessing, data
extracting, knowledge data discovery, extracting hidden data and many more. Here we discuss one of the
parts of the data mining. Which is clustering, in the clustering there is the major issue to eradicate outliers
from the data. Here we do work for detect outliers from the data sets.
In the paper we had detailed studied about the different-different ways for detecting outliers. Likewise cluster
based, distance based, density based etc. this approaches are used in the different-different methods of outlier
detection (PAM, CLARA, CLARANCE, ECLARA). Here we choose the best one for further enhancement on
the basis of their performance. new hybrid algorithm proposed with the classical clustering method for the
improving performance on the basis of accuracy, error rate, time complexity.

Refining the Noisy Candidates in Learning Data for Improving Classification Performance

Maya Yadav` , Shubhangi Sharma

International Journal of Emerging Trends in Science and Technology, Vol. 2 No. 10 (2015), 1 October 2015 , Page 3271-3276

The data mining is a technique are used to learn a pattern and identify the pattern among a huge amount of data
using computer based algorithms or programs. In this technique the two main technique of learning is found first
supervised and second the unsupervised. But the quality of learning is depends upon the amount of data and
quality of learning pattern. Therefore, in order to improve the quality of learning data the pre-processing is
performed on data. In this paper a review on the pre-processing techniques and the data quality enhancement
techniques is reported. Further the key issues and challenges are addressed for improving the learning data
quality. Finally for resolving the issues a new technique is proposed in this paper and their future extension of the
work is also provided

FEA Analysis of 5-D Coupling for Parallel Angular Transmission

Mr Tushar Bhairavanath Shinde , Dr. S. B. Zope

International Journal of Emerging Trends in Science and Technology, Vol. 2 No. 10 (2015), 1 October 2015 , Page 3277-3284

Five dimensional coupling is a mechanical transmission system used to transmit the mechanical power in
parallel as well as angular offset. The main function of coupling is to transmit the power from input shaft to
output shaft without any loss. There are many types of couplings used for power transmission. In this
transmission system three linear offset & two angular offset are present. Five dimensional coupling gives the
step less variation in power transmission. Generally coupling used in power transmission have maximum
friction, also power losses. By using five dimensional coupling all losses can be avoided.
This paper explains the detail analysis of coupling is done by using the ANSYS software. This gives the detailed
information about the increase or decrease in stresses with respect to input power.

Secure Cloud Based Smart Grid Application

Bhagyashree S Bhasagi , Dr Jayashree Agarkhed

International Journal of Emerging Trends in Science and Technology, Vol. 2 No. 10 (2015), 1 October 2015 , Page 3291-3297

The present system of energy billing is error prone and also time and labor consuming. Errors get introduced
at every stage of energy billing like errors with electro-mechanical meters. In the Modern world intelligent
control is adopted in every field, although the service provider for energy are still uses the conventional
methods for getting the energy consumed by the customer. The conventional method is very time consuming
and expensive which may also lead to human error. And it will take huge memory to store all consumers’
billing information. Our proposed method will automatically send the data of the energy meter to the service
provider, consumer and cloud with the help of the GSM modem, once in a day and hence the system will
generate a report and send to the service provider once in a day through SMS. The same system can be used to
check the last reading consumed by the consumer via cloud, when the demand request sent by the user through
the same methodology. It can also be used to control the load from both the ends with the help of relay circuit.
An LCD display is provided to display the readings and to update the consumer’s information such as tariff
change or sudden power cut. And it is very secured system; it will also help for present irrigation system to
turn ON/OFF the motor.

JPEG Encoder Using Digital Image Processing

M. Divya

International Journal of Emerging Trends in Science and Technology, Vol. 2 No. 10 (2015), 1 October 2015 , Page 3285-3290

This article deals with study techniques for reducing the storage required for saving an image, or the
bandwidth required for transmitting it. Image compression addresses the problem of reducing the amount of
data required to represent a digital image. The underlying basis of the reduction process is the removal of
redundant data. From a mathematical viewpoint, this amounts to transforming a 2-D pixel array into a
statistically uncorrelated data set. The transformation is applied prior to storage or transmission of the image.
In this paper implementation of basic jpeg compression using only basic matlab functions is pursued. This
includes going from a basic grayscale bitmap image all the way to a fully encoded jpeg file. Image compression
is reducing the amount of data required o represent a digital image. The principle objective of his project was
to present the theoretic foundation of digital image compression and to implement JPEG image compression.
HAAR transform is the technique used for compression of image in this JPEG encoder.

Full Authority Digital Engine Control (FADEC)

Nikhil Kumar C , Shravan Kumar

International Journal of Emerging Trends in Science and Technology, Vol. 2 No. 10 (2015), 1 October 2015 , Page 3298-3302

Full Authority Digital Engine Control (FADEC) Systems is a system consisting of a digital computer and
ancillary components that control an aircraft’s engine and propeller. The system consists of a digital
computer, called an electronic engine controller (EEC) or engine control unit (EEU), and its related
accessories that control all aspects of aircraft engine performance. This paper includes the functionality and
importance of this technology.

Motivating Students Facing Science Education (Motivation des Elèves Face à l’Enseignement Scientifique)

Khaled Attrassi , Driss Belghyti , Fekhaoui Mohammed , Hassan El Halouani

International Journal of Emerging Trends in Science and Technology, Vol. 2 No. 10 (2015), 1 October 2015 , Page 3303-3310

This study focuses on the contribution that can have a job on the instructions in motivating students to scientific
common trunk (TCS).
The lack of student motivation is a problem frequently encountered in class. The causes are both socio - cultural
and individual. Initially, several theories on motivation in schools are presented. Then, the work is centered on
extrinsic motivation to improve: the motivation to succeed his scientific education test of the core curriculum.
To achieve this goal, an aspect of the test is thorough: Understanding instructions by students and the other is
to make students work independently.
Finally, to improve this understanding, cooperative work between core curriculum for science students was
established.
The results of this study, unfortunately inconclusive, are then presented and some new lines of work are
discussed.