Profitability Analysis of Selected New Private Sector Banks in India: Who is better?

Abstract

New private sector banks developed the concept of direct selling agents who reached out to customers with credit products, taking loans to the customer’s doorstep. Not only did the private sector banks expand in this manner, their example forced public sector banks to also adopt similar strategies. Financial ratio analysis is a technique for evaluating the financial strengths and weaknesses of business entity. These ratios allow investors to look at the company in an objective way, for most of the profitability ratios having a higher value relative to competitor’s ratio or the same ratio form a previous period is indicative that the company is doing well. So the present study has been undertaken to analyze the profitability of selected new private sector banks in India and to know who is better